Stock up on our SUMMER KIT SALE while supplies last.
Save 20% off Red, White, Blue Color Collective Collection
Stock up on our SUMMER KIT SALE while supplies last.
Save 20% off Red, White, Blue Color Collective Collection
Save $5 on Freedom | Unedited with code FREEDOM5
Save $5 on Freedom | Unedited with code FREEDOM5

About Me

Hi! I'm Heidi!

I've been on this memory keeping journey for over 22 years now! WOW! It all began with a simple handwriting class. That's so CRAZY to think about! That little handwriting class turned into establishing my own brand and becoming a product developer. And I still get to do what I love most, documenting our stories. I am motivated by memories and their stories. Storytelling has been a constant ongoing process of evolving with trends, technology and my own story. The work, the creative process, the stories are all my life. My whole heart is telling the stories of my family. Our stories are the ways we shine our light- good stuff and hard stuff. 

Now, while I am story-telling, I am also imagining new products, developing, marketing, educating you in your memory-keeping journey! Come along on this journey with me to Stop The Blur in our lives!


I would LOVE to hear from you! Leave a comment below to share something about YOURSELF with me! 

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  1. Thomasdegroot says…

    Heidi! You have totally helped me so much over the past months with creative block. I am constantly inspired by your instagram stories, classes and posts. You have a new customer for life! Will always support you! I’ve noticed you’ve really been getting into fitness! The next storytellers should maybe be some sort of fitness journey tracker?! Something to track your progress and keep you motivated. Would loveeee more paper collections too! Keep killing it!

    Reply 0 Replies
  2. User22704 says…

    Hello there! I started scrapbooking back when my soon-to-be 26 year old was in my belly. I scrapbooked for quite a few years and then lost my vision. I have so many supplies I think about selling, yet want another craft room. I followed you for years and have so many of the products you created and endorsed. I hope to find inspiration all over again with your blog.

    Reply 0 Replies
  3. Sinikka says…

    Thank you for making/ taking time to also write blogposts.

    Reply 0 Replies
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